Here is my version of the tag. I didn't have some of his supplies, so I used some similar items from my stash. I used Weathered Wood Distress Stain, Black Soot and Pumice Stone Distress Inks, some of the Chit Chat Word Stickers and one of the Ideaology Custom Brads. The pocket watch is a Hero Arts stamp.
I loved the look of embossing the chipboard circles covered with metal foil, and then distressing the embossed metal with black paint. I didn't get the ink dry enough before adding the rubon numbers, so they didn't adhere too well, but since I would have sanded part of them off anyway, it worked out.